Let The World Be Your Market
If you’ve read about our piece on mobile apps, you’ll know that the world is constantly finding ways to digitize itself. This includes the once traditional brick-and-mortar stores that dotted the streets. Today, any business can have its own store – without buying or leasing the land underneath nor needing a permit to construct the building. You just need to build online.
What is e-commerce?
Simply put, e-commerce (electronic-commerce) is where commercial transactions (that’s buying and selling) take place over the internet.
No doubt you’ve heard about eBay and Amazon. These two are just some of the more well-known e-commerce platforms around. But you don’t need to grow into an enormous company before you can start an e-commerce platform for yourself. In fact, all you need is just something to sell and a competent team to help you build one.
Not sure if your business needs or is ready for e-commerce?
Let’s find out some of the potential you could unlock by having one!
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Larger Market
Photo by Kyle Glenn on Unsplash
Not having your business tied down to a physical location and instead on an app opens up your market. Potential customers who were once too far away now have the option of buying from you (provided you can manage the logistics of delivery). You could even consider tapping into international markets later on!
If you feel that your business has the capacity and resources to manage delivery orders, having an e-commerce store to increase accessibility to your products could be an alternative to opening a second storefront. Especially if you feel you could use a wider reach locally.
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Limitless Shelf Space
Photo by Daniel von Appen on Unsplash
With a traditional retail store, you face the problem of not having enough space to showcase all your products. With an e-commerce store this isn’t a problem. You could display every single item you are selling in as much detail as you’d like without worrying about whether customers can see them or not.
In fact, an e-commerce store gives you more control over your inventory management. You could tag certain items together so that if a customer was looking for a particular item, similar items would also show up for their consideration.
For example, let’s say a customer was looking for a pair of blue shoes. Your e-commerce site could show her the pair she was looking for, and then also suggest another pair of similar shoes. This increases your chances of selling without being pushy on top being potentially being helpful.
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Track Buying Habits
Photo by frankie cordoba on Unsplash
This is a benefit that, while you can get in a retail store, is much easier done with an e-commerce site. The ability to analyze your customer’s buying habits in a convenient way offers a couple of notable benefits for your business:
- You can find out which products are popular and which aren’t. This can help you decide what kind of inventory to stock up on for the next time.
- You can create personalized offers for your customers (if they have bought blue shoes before, you could offer a discount on the next pair of blue shoes).
Being able to continuously meet customer expectations by providing offers that directly meet their needs is a sure-fire way to improve brand loyalty.
Thanks for reading!
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If you think your business is ready to serve more customers, consider bringing your storefront to the internet with Digital Zoopedia! Our team of developers can’t wait to help you unpack your ideas with our e-commerce solutions. Drop us a message at [email protected] and tell us how’d you like your store to look like! For more information click here.
