Even Online, First Impressions Matter!
Your website is the digital face of your business. It’s what visitors will see first when they come across your business online. Imagine after all the effort and money you’ve put into marketing and drawing customers to your website, they find themselves lost in a mess of pages and buttons with no clear directions to help them navigate.
Worse still if your website doesn’t load or takes so long, that they lose patience and close your site without even exploring it.
This is where effective web design comes in to help you (and your potential customers) avoid the frustrations of a poorly constructed website. After all, there is no second chance for a first impression!
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What Is Web Design?
Web design consists of the many skills and disciplines it takes to create and maintain websites. Just look at a brick-and-mortar store. Building it would require an architect, construction workers, electricians, and plumbers to put together. The same goes for building a website. To make sure it comes out right, you need a variety of specialized skills in all the right places. You wouldn’t want your store to fall apart as you did your business, would you?
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Why Is Web Design Important?
The internet is a big place. Billions of websites exist, all of them crying for attention. You are one of them competing against other websites offering the same services, battling for customer attention.
To earn that attention, you will need to stand out from everyone else. Don’t become another website throwing pop-up after pop-up into the customer’s face, begging them to buy something. Instead, make browsing your website an enjoyable experience. One where the customer feels welcomed and relaxed, and can freely explore with ease. This brings us to the next point.
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What Makes A Good Website?
Although there are many ways to determine if a website is good, on the surface level here are three things you should look for:
Effectively represents your brand and what you stand for
Your website should reflect its uniqueness. It should show that you are different from your competitors and how you stand out. Your website is also the best place to provide more information about you and your business (how you started, what are your values, mission, etc…)
Customer-centric
While your website can be used to better inform your customers about who you are and what you do, don’t forget that its primary purpose is to serve your customers, to show them how your business can help them. Not just a stage for you to show off your achievements and how great your business is.
Intuitive user design and interactive interface
The layout and design of your website play a crucial role in deciding whether a visitor will explore your site or not. Here, the importance of user design and experience comes into play. Ensuring a smooth experience while browsing greatly improves the chances of converting a visitor into a customer down the line.
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How Good Web Design Benefits Your Customers
Photo by DISRUPTIVO on Unsplash
A good website can be summed up into one key point: it helps customers accomplish what they want in the fastest way possible.
If a customer wants to find a recipe for baking a cake, can they just type it into your website’s search bar, or do they have to click around to find it?
If a customer wants to know which is the best service to purchase from you, how many steps do they have to take before finding out? One? Two? Five?
If you can help them get to where they want to be in one less click, then that’s all the better for your website and their experience.
These are small details separating good websites from great ones. You’ve already put in the work researching and developing the product or service, and spent the marketing budget driving visitors to your website. The last thing you want is to make it difficult or confusing to use, and end up losing a potential customer because of it.
Thanks for reading!
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Looking for a team to build a website that meets your needs? Well, look no further! At Digital Zoopedia, we have what it takes to construct a gorgeous website worthy of your customer’s attention. Between the talent and the tools we have, all we need is your vision to start putting it together. Drop us an email and tell us about it at [email protected], or find out more here.
